1. What is RESEARCH?

Research is gaining a greater understanding. Research is an act of searching for new ideas and insights.
 

2. What is important to consider when RESEARCHING?

The most important research considerations include:

•    What are you searching for or what to learn more about (what is the goal)?
•    Where is the information you are searching for most likely to be found (how do you intend getting it)?
•    How much time, cost or resources have you got to apply to your research (this is often referred to as research scope)
•    Research will give you answers not opportunities. A synthesis process is required to pull out all the key insights from research and define the opportunities.
 

3. How can you make your RESEARCH more effective?

To make research more effective, try:

•    Start with a strong goal for the research
•    Break research up into a series of activities or objectives and define the deliverables at the beginning.
•    Generate a process for how you intend to go about your research and stick to it
•    Have your research reviewed by others
•    Be creative with your research. Most innovations happen when you least expect it and when you were looking for something else.
 

4. Why is it important to consider RESEARCH?

Research builds ones understanding and it provides people with confidence in what you are interested in. Research is about doing your homework so you know what to expect and what it will take to research your goals.
 

5. Where is the best place to find out about RESEARCH?

The best place to research depends on the subject you are researching.
Here are a few good starting places:

•    The internet (online information)
•    Libraries (historical information)
•    Statistics Agencies - these organizations collect statistical information in different countries
•    Talking to people (people that know the subject you are researching)