YiA Judges

Kirsty Traill

VP of Customer

Kirsty is currently the VP of Customer at Hootsuite, the world’s most widely used social media relationship platform, where she responsible for using customer insight to drive initiatives which deliver a superior customer experience, developing strategic programs designed to maximize customer adoption, usage, engagement and retention and advocacy.

In addition, Kirsty leads the Customer Support organization at Hootsuite, deliveringindustry leading first response times and customer satisfaction for Hootsuite’s18M customers worldwide.

Kirsty has over19 years of international experience gained from senior sales & marketing,operations, and general management roles in the US, Canada, Japan, and NewZealand, where she has a track record of effective leadership and businesstransformation. Kirsty holds bachelor degrees in Arts and Commerce, with Majors in Japanese, Germanand Marketing, from the University of Auckland.