Ed Burak is the User Experience Design Manager at Tourism Holdings Limited (THL). THL is the largest provider of recreational vehicles across Australia, New Zealand, and the USA. A talented industrial designer and marketer, Ed has built a reputation for innovative work driven by customer insights. Ed talked us through the development of THL’s Mighty Jackpot Campervan. This project used insights uncovered through research into how people “campervan” to inform the design of a campervan which makes campervanning a lot more convenient and enjoyable. Not a bad summer-time project. Ed’s secret to good research: “We’re looking for opportunities not answers.”
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