YiA Judges

Erik Hay

Creative Strategy Director
Weta Workshop

Erik Hay is Creative Strategy Director at Weta Workshop and a creative giantin his own right having worked with brands like Paramount, Adam Savage - Tested and Nike.

He has 18 years of combined experience as a creative leader, copywriter, art director and communications director in the advertising, digital and film industries. He is highly versatile and often awarded. Erik is accomplished in traditional brand, digital (since 2001), branded content and public/media relations. He’s also a qualified graphic designer with ever-diminishing skills in that area.