YiA Judges

Jenene Crossan


Jenene Crossan is the CEO of Flossie.com Ltd, director of nzgirl.co.nz and bloggersclub.com Ltd.  Backed by some of New Zealand’s most respected investors and entrepreneurs, Jenene has built a solid reputation for creating market leading digital, commerce, social and content businesses.  Described by those who work with her as passionate, hard working, insightful, creative, and tenacious, Jenene’s drive, determination & passion have seen her as a finalist for the Women of Influence Award 2014, Women of the Year 2014, New Zealand Marketer of the Year and the international Veuve Clicquot Award.

The Flossie.com Concierge connects customers to service businesses via smart mobile technology. It is a textbook example of a powerful new breed of company: using mobile to challenge the existing economics and traditional operating assumptions within a massive industry.  Vertically focused on hair and beauty – a category ripe for digital disruption and worth more than $7 billion per annum across New Zealand and Australia. Launched in September 2014, fanatical repeat usage, rapid word-of-mouth and super-satisfied retailers have underpinned the “proving” phase of the business.  

Check out this recent article from the Bay of Plenty Times.