YiA Judges

Kirsty Traill

VP of Customer

Kirsty is currently the VP of Customer at Hootsuite, the world’s most widely used social media relationship platform, where she responsible for using customer insight to drive initiatives which deliver a superior customer experience, developing strategic programs designed to maximize customer adoption, usage, engagement and retention and advocacy.

In addition, Kirsty leads the Customer Support organization at Hootsuite, delivering industry leading first response times and customer satisfaction forHootsuite’s18M customers worldwide.

Kirsty has over19 years of international experience gained from senior sales& marketing, operations, and general management roles in the US, Canada, Japan, and New Zealand, where she has a track record of effective leadership and business transformation. Kirsty holds bachelor degrees in Arts and Commerce, with Majors in Japanese, German and Marketing, from the University of Auckland.