The Innovators and their BIG idea

Tauranga Girls’ College students, Abbey Crawford and Skye Lunson-Storey idea came up with the idea to create sustainable gender- neutral clothing from waste fabric and offcuts from the fashion and textile industry. The girls felt very proud to be selected as finalists from 550 entrants,let alone win the senior category.

The Internship and the Future

During their YiA internship at Woods Agency they learned that a lot of thought goes into not only finding a business name that reflects what the business stands for but also the need to understand how other people perceive the name. The logo had to also be adaptable to use through different marketing platforms.  The girls though that entering YiA is great because it gave them lots of creative range, and challenged them to create a solution for that problem as well as show others why the problem matters. In terms of discovering future careers, the girls felt the internship had provided them with more ideas about possible careers as well as the skills they require.

Even if your interests are not in business the girls encourage other students to definitely give YiA a go. Their product was fashion based and a lot of people challenged them on the need for innovation in fashion and textiles, but through YiA they were able to prove them wrong.