A phone app that helps to ensure that drivers unfamiliar with driving in New Zealand keep on the left side of the road.
The Innovator and their Idea
Hi, I’m Cael Graham and my innovation, Keep Left, came in second place in YiA 2018. Keep Left is a mobile app that identifies when drivers are approaching the centre line and alerts them to keep to the left. I came up with the idea after watching the news and hearing about how many drivers unfamiliar with our roads in New Zealand crash or have near misses.
The Internship and the Future
Along with $250, I won an internship with Cucumber Digital, where I got to spend two days working with the team to develop my app and see what is involved in bringing a product like this to market. The internship taught me a lot about the process of making a digital product. The first day was spent learning about customer research and understanding the lean canvas model, which is a great way of capturing all aspects of a business idea onto a single screen or page. This really helped build the background of my innovation and prepared me for the second day, when I got to start developing my own app. We really went into depth on developing a prototype, which was an awesome experience. I learnt a lot and would like to continue working on developing my product in the future.
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